Apple is a premium brand masquerading as a luxury one, It is one of the best- regarded brands globally, Apple's brand is valued at over $200 billion, in part because of the iPhone. But there's one thing it does that makes it more valuable than the rest, and it's something you can do too. It's almost hard to get a sense of the scale of a company like Apple From latest features to packaging the products, Apple does everything in a way that exhibits the company's uniqueness. Versatility and planning sets the company apart from the rest, making its products loved and coveted by the majority of people. Almost all the characteristics determining apple quality can be measured or classified.